Mar 11 2020


12:00 pm - 1:30 pm

How to Convince Your Boss That You are Awesome | IABC Saskatoon

How to Convince Your Boss That You are Awesome

Are you working on digital marketing off the side of your desk? Are you tired of your management teams not seeing the value of social media? Do you have to convince a committee to make things happen? Join Katrina German as she talks about the importance of measuring the impact of your activities and creating a compelling presentation to show the value of your work. Using case studies, actual analytics and the occasional joke, Katrina will show you the process for making your work the rockstar of your organization.


11:45 AM- Registration

12:00 PM – Lunch

12:15 PM – Panel discussion

Speaker bio

Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She works with organizations around North America to make good ideas louder. A seasoned executive, leader and strategist, she has reached millions of people through digital storytelling and online media. Katrina is in the CBC Future 40 Under 40, has won the YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, represented Canada at the G20 YEA Summit in Berlin and won the prestigious International Women in Tech award for “Women in Communications”. When she launched her book, “Action Tracking: Master your Digital Marketing Strategy in Under 30 Days” she appeared as a tech expert on TV shows around Canada including “The Social”. Katrina is a strong believer in measured results, radical creativity and using technology to improve workflow.

This event may qualify for one CMP or SCMP maintenance point.